More than a quarter of property sales collapsed in 2024. Here's why.
The most common reason for sales falling through last year? Buyers pulling out or failing to renegotiate the purchase price following a property survey.

Getting a property sale over the line can be stressful at the best of times. So, spare a thought for the buyers and sellers whose transactions collapse just before completion.
That was the grim reality for many people last year, with 28.8% of sales falling through in 2024, according to Quick Move Now’s data.
The good news is, the annual fall-through rate has been edging down in recent years. And it’s significantly down on 2020 during the pandemic, when 43% of property sales collapsed.
The main cause of fall-throughs last year was buyers pulling out or failing to renegotiate the purchase price as a result of a property survey, accounting for 27.3% of collapses.
When purse strings are tight, it’s little wonder that ominous discoveries, such as a leaky roof, can be a major stumbling block.
Lili Oliver, of Oliver Roth, a Bristol buying agent, explains: ‘A survey is probably the most contentious reason for a sale to fall through, as often a vendor will be very protective of their home. They may even require every penny from their sale in order to justify their onward move.’
But artful negotiation and common sense can help keep transactions on track, adds Oliver: ‘Talking to all parties in the chain and explaining the many benefits to adapting to the change of circumstances can often save sales from falling through based on survey results alone.’
Sign up for the Country Life Newsletter
Exquisite houses, the beauty of Nature, and how to get the most from your life, straight to your inbox.
"Owners were worried that the buyers were delaying and hedging their bets"
What else prompted property sales to fall through last year? Well, 23.6% of buyers pulled out of deals after having a change of heart.
Oliver recalls an owner who ‘cracked on with the purchase despite falling out of love with it, preferring to pay an inordinate amount of stamp duty in order to save face’.
She says: ‘In that instance, my client benefitted as the house rapidly returned to the market and we were able to snap it up on their behalf — but I would like to believe had it been our client who had changed their mind, we would have advised them to bite the bullet and walk away.’
Other factors that contributed to sales falling through in 2024 included:
- buyers struggling to secure a mortgage (21.8%)
- sellers accepting a higher offer (14.5%)
- property chains breaking (7.3%)
- sellers pulling out due to slow progress (5.5%).
With political upheaval and some pretty gusty economic headwinds last year, it was a bumpy ride for buyers and sellers.
Richard Winter, of Richard Winter Surrey Property Search, says that ‘several buyers made knee jerk reactions to offer and agree sales’.
‘Once they had time to reflect and as time passed, the market started to feel trickier. I was made aware of several properties that were under offer and owners were worried that the buyers were delaying and hedging their bets,’ Winter explains.
‘Some of these deals fell through at the end of the year and especially after Rachel Reeves announced her Autumn Budget.’
This chimes with Quick Move Now’s data, which shows that the percentage of sales that collapsed in the last three months of the year stood at 33%.
According to Zoopla, buyers became more price-sensitive in the wake of the Autumn Budget and growing uncertainty about what was on the horizon for mortgage rates. The property portal’s update at the end of 2024 revealed that buyers were agreeing sales at 3.6% below asking prices. That’s up from 3.2% in July.
Quick Move Now buys properties directly and then re-sells them on the open market via estate agents. The firm transacts around 200-300 properties each year. It says that its wide range of property types and property values make it a ‘representative snapshot of the housing market as a whole’.
Credit: Zoopla
The most-viewed house of 2024 is a completely ordinary three-bed semi... with a literally fantastical interior
This incredible house in Rhyl, Wales, is emblazoned with murals of Disney characters. Do you dare step into the room
Credit: Strutt and Parker
Best country houses for sale this week
An irresistible West Country cottage and a magnificent Cumbrian country house make our pick of the finest country houses for
-
Classical style meets fun and flair in a seven-bedroom manor in Cornwall
At Polstrong Manor, the current owners have combined period charm and elegant modern interiors to create a flamboyant country home 10-minutes from the beach.
By James Fisher Published
-
Two halves make a sublime four-bedroom home in Kent's North Downs
A contemporary extension to a traditional clapboard house brings light and life to Lavington House.
By James Fisher Published
-
The week in property statistics: Service charges reach record high
Plus, how first-time buyers prop up the mortgage market, why you need to move north if you want to live by yourself, and house-price growth slows
By Annabel Dixon Published
-
A seven-bedroom oast house for sale in East Sussex, where your dreams can run riot
Unlisted, yet full of character, this property in the High Weald National Landscape is an eccentrically furnished family home that screams fun.
By James Fisher Published
-
Character, history and comfort combine in a four-bedroom farmhouse in Norfolk
Willow Farm near Southburgh is that rarest of things — a perfect combination of period charm and modern elegance in some of England's best countryside.
By James Fisher Published
-
A Grade I-listed Georgian townhouse that's part of the fabric of Bath's history
With 5,500sq ft set over six floors in the centre of Britain's most architecturally rich city, there is much to love here.
By James Fisher Published
-
17 delightful homes for sale, as seen in Country Life
Our round-up of some of the best houses to come to the market via Country Life this week includes a wonderful Cotswolds home and a happily affordable cottage in the West Country.
By Toby Keel Published
-
'This is the most money you'll spend on anything ever': The things that really matter when buying your first home in London
It’s easy to dream of what the ideal first-home in London might be, but when the cost of living in the capital is this expensive, being near a Gail's isn't as important as you think it is.
By James Fisher Published