Estate agent jargon
In order to avoid wasting time on viewings, it's advisable to read between the lines of property brochures
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While baffling council-speak like ‘cascading,’ ‘rebaselining’ and ‘predictors of beaconicity’ has been banned, perhaps it is time for estate agents to examine their own puzzling language. Due to strange property jargon, many purchasers find themselves visiting an unsuitable property, wondering why the image in their head is so far removed from reality, points out house finder Jo Aldridge from Stacks Property Search & Acquisition. She suggests a purchaser should 'spend longer looking for clues in the property description, identifying potential problems and questioning the agent more closely before wasting time on a viewing.' Alan Howick, an agent at Fine & Country, Harlow, has been campaigning for some time against agent speak. He agrees that agents use superfluous adjectives and treacly prose that makes him cringe. 'At the end of the day, you are talking about a house. The problem is sales brochures are for the ego of the owner, rather than the buyer who usually goes on the internet to look for property,' says Mr Howick. To support the battle against agent speak, Country Life provides the following light-hearted guide to commonly-used jargon for those striking out in the spring market, with thanks to contributors who interpreted the meaningless phrases. Lots of potential: unsound Wealth of beams: if you are over 5’6", you will develop a permanent stoop Characterful: dark Cosy: tiny Bijou: very tiny Interesting conversion: it doesn’t work Easily maintained garden: concreted over postage stamp Deceptively spacious: furniture removed to make it look bigger Partial sea view: if you hang out of the bathroom while someone holds your legs Conveniently situated: road, rail or airplane noise Could benefit from cosmetic improvements: Formica-topped kitchen units and green carpet Ideally located for restaurants and shops: you won’t sleep a wink on Friday and Saturday nights Some en-suite facilities: sink in bedroom corner An ideal pied-a-terre: pokey one-bed flat Mature garden: completely overgrown Good use of space: no room for washing machine so it is in the sitting room Must be viewed: isn’t that the case with every instruction? Ripe for renovation: needs complete rebuilding Highly motivated vendor: Seller desperate to shift property Patio: concrete slab Time capsule: untouched for a century Requiring attention: untouched for a decade
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