All the dogs we spotted at this year's The ICE event in St Moritz

(Image credit: Joel Hyppönen)

last updated 2 March 2025

Contributions from
Louis A. W. Sheridan, Joel Hyppönen

In 1985, an Italian man called Marco Makaus watched on as a group of Brits filed into St Moritz in a fleet of vintage Bentleys.

They were on their way to compete on the resort's infamous Cresta Run — the world’s most famous toboggan track and birthplace of modern-day skeleton racing — and the choice of vehicle was decided upon in order to commemorate the Run's centenary.

Makaus, in turn, was inspired to found the International Concours of Elegance (The ICE or I.C.E.). The first iteration took place in 2019. It's a spectacular sight with one-of-a-kind cars skittering atop a frozen lake like brightly coloured marbles.

Bar Covid, the event has grown with every passing year — and so has the number of dogs in attendance. This year, it was hard to move without bumping into a bandana-wearing corgi or a labradoodle determined to eat as much snow as possible.

So, without further ado, here are all of our favourites.

Chow chow dog infront of blue car — A chow chow tries to out-do a Porsche 908-03

Toy dog in luggage — No (real) dogs were harmed in the making of this photograph

Dog hiding between legs — 'Who are you looking at?'

White dog barking — It's a dog's life on the ice

Small dogs in bandanas — And the best dressed award goes to...

Dog in bandana — What kind of car does this dog drive? A Fur-rari

Small fluffy dog on ice — A long-haired chihuahua

Labradoodle with legs splayed on ice — A labradoodle who has clearly seen enough cars

Big dog infront of blue car — Quit hounding me

Two white dogs in front of a car — We don't know what pull this Porsche had over all of the dogs in attendance

Click here to read more about St Moritz and The ICE.

Rosie is Country Life's Digital Content Director & Travel Editor. She joined the team in July 2014 — following a brief stint in the art world. In 2022, she edited the magazine's special Queen's Platinum Jubilee issue and coordinated Country Life's own 125 birthday celebrations. She has also been invited to judge a travel media award and chaired live discussions on the London property market, sustainability and luxury travel trends.

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