The fast and the furryous: When some cool canines stole the show from priceless cars in St Moritz
The ICE is synonymous with beautiful cars, but everyone knows that the real stars of the show are the dogs strutting their stuff on St Moritz's frozen lake.
In 1985, an Italian man called Marco Makaus watched on as a group of Brits filed into St Moritz in a fleet of vintage Bentleys.
They were on their way to compete on the resort's infamous Cresta Run — the world’s most famous toboggan track and birthplace of modern-day skeleton racing — and the choice of vehicle was decided upon in order to commemorate the Run's centenary.
Makaus, in turn, was inspired to found the International Concours of Elegance (The ICE or I.C.E.). The first iteration took place in 2019. It's a spectacular sight with one-of-a-kind cars skittering atop a frozen lake like brightly coloured marbles.
Bar Covid, the event has grown with every passing year — and so has the number of dogs in attendance. This year, it was hard to move without bumping into a bandana-wearing corgi or a labradoodle determined to eat as much snow as possible.
So, without further ado, here are all of our favourites.
A chow chow tries to out-do a Porsche 908-03
Friends fur-ever
No (real) dogs were harmed in the making of this photograph
'Who are you looking at?'
It's a dog's life on the ice
And the best dressed award goes to...
What kind of car does this dog drive? A Fur-rari
A long-haired chihuahua
A labradoodle who has clearly seen enough cars
Quit hounding me
We don't know what pull this Porsche had over all of the dogs in attendance
Strike a pose
Click here to read more about St Moritz and The ICE.
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Rosie is Country Life's Digital Content Director & Travel Editor. She joined the team in July 2014 — following a brief stint in the art world. In 2022, she edited the magazine's special Queen's Platinum Jubilee issue and coordinated Country Life's own 125 birthday celebrations. She has also been invited to judge a travel media award and chaired live discussions on the London property market, sustainability and luxury travel trends. Rosie studied Art History at university and, beyond Country Life, has written for Mr & Mrs Smith and The Gentleman's Journal, among others. The rest of the office likes to joke that she splits her time between Claridge’s, Devon and the Maldives.
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