Free range and organic chicken sales have soared, following a controversial Jamie Oliver television programme in which chickens were slaughtered using battery farming methods.
This week's Country Life also features the benefits of keeping free range chickens.
Waitrose experienced a 31 per cent rise in the sales of organic chickens in the second week in January, and sold out of free-range chicken thighs. Asda and Sainsbury's also experienced a rise in sales.
'Jamie's Fowl Dinners' showed the slaughter of battery farmed chickens and, following the programme, sales of free range and organic chicken have soared.
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