Why bold pattern is a magic ingredient in a scheme

Going large and bold with pattern is a brilliant way to breath new life into a room. Giles Kime explains more.

The larger-than-life Tulip wallpaper from Andrew Martin brings drama to large spaces.
The larger-than-life Tulip wallpaper from Andrew Martin brings drama to large spaces.
(Image credit: www.andrewmartin.com)

Fortune, if you believe the Latin proverb, favours the bold. It’s true that anyone brave enough to employ disproportionately large-scale pattern as an aesthetic device tends to be well rewarded, particularly in small spaces. It was not always thus. Conventional wisdom — often an unreliable guide — once dictated that small rooms required commensurately small scale. Anyone old enough to remember Laura Ashley’s spriggy Victorian-inspired furnishing fabrics will be aware of the slightly overwhelming impact this had on the senses.

In fact, the opposite is true: over-sized pattern tends to be kinder to large and small spaces alike. In the work of classic English decorators such as Jean Monro — immortalised in fabric collections of the same name — it was the big cabbage-y rose. The late Roger Banks-Pye, of Sibyl Colefax & John Fowler, used the bold Eaton check that became his trademark. His contemporaries used bold stripes with the same effect. Dig deeper into decorating history and you’ll find beautiful hand-painted silk wallpaper — think Chatsworth, Saltram et al.

It was an approach that Stephen Lewis embraced when he and the interior designer Joanna Wood launched Lewis and Wood. He and creative director Magdalen Jebb created wallpapers that come in wide widths, perhaps most famously Adam’s Eden, now a hallmark of English country-house decorating. Mr Lewis’s focus on large scale is also commercial: ‘Small scale tends to mean small sales,’ he says.

Classic bold patterns (from left to right): Rose & Fern by Jean Monro (www.jeanmonro.com); Eaton Check by Colefax and Fowler (www.colefax.com); Broad Stripe by Little Greene (www.littlegreene.com).
(Image credit: Country Life)

Thanks to digital printing, this concept has been taken to even greater extremes. In effect, anything is now possible, including oversized florals, Old Master paintings, botanical prints and photographs. It’s an area where Martin Waller of Andrew Martin has been a pioneer, most recently with a collection of wallpapers designed by Kit Kemp, the creative dynamo behind hotels such as Ham Yard.

There are few large, featureless spaces that can’t be brought to life with bold wallpaper. Choose the right one for awkward spaces such as hall, stairs and landing — and chances are you won’t need to do much else. Therein lies a hidden benefit of large-scale pattern; it’s the perfect option for the lazy decorator; one bold statement tends to be all you need.


Giles Kime
Giles Kime is Country Life's Executive and Interiors Editor, an expert in interior design with decades of experience since starting his career at The World of Interiors magazine. Giles joined Country Life in 2016, introducing new weekly interiors features, bridging the gap between our coverage of architecture and gardening. He previously launched a design section in The Telegraph and spent over a decade at Homes & Gardens magazine (launched by Country Life's founder Edward Hudson in 1919). A regular host of events at London Craft Week, Focus, Decorex and the V&A, he has interviewed leading design figures, including Kit Kemp, Tricia Guild, Mary Fox Linton, Chester Jones, Barbara Barry and Lord Snowdon. He has written a number of books on interior design, property and wine, the most recent of which is on the legendary interior designer Nina Campbell who last year celebrated her fiftieth year in business. This Autumn sees the publication of his book on the work of the interior designer, Emma Sims-Hilditch. He has also written widely on wine and at 26, was the youngest ever editor of Decanter Magazine. Having spent ten years restoring an Arts & Crafts house on the banks of the Itchen, he and his wife, Kate, are breathing life into a 16th-century cottage near Alresford that has remained untouched for almost half a century.