The dazzling interiors event in London that shows how design has the capacity to transform our experience of our daily lives

This year’s WOW!house brings interior design to life. Our interiors guru Giles Kime picks out some of his highlights.

The de Le Cuona twin bedroom by Christian Bense combines the simplicity of a safari tent with carefully curated eclecticism.
The de Le Cuona twin bedroom by Christian Bense combines the simplicity of a safari tent with carefully curated eclecticism.
(Image credit: WOW!house)

What brings inspiring interior design to life like nothing else? Well, actual interior design, of course, in all its three-dimensional, tactile, multicolour glory. The fact that opportunities for ordinary mortals to see the latter are rare was identified half a century ago with the launch of Kips Bay, the most successful and long-lived showhouse in the US. Although there was an attempt to establish something similar in London, it never caught on, which makes last week’s unveiling of the second WOW!house equally as exciting as the first.

Colour and clever detail elevate the Martin Moore kitchen, which was designed by Henry Prideaux, above the purely functional.
(Image credit: WOW!house)

With 18 rooms occupying more than 5,000sq ft, it’s a challenge to make generalisations about a project of such depth and breadth, from the panoramic vistas of the entrance foyer that was dreamt up by Mark D. Sikes (whose client list included the Bidens, no less) to a kitchen that has been elevated beyond the merely functional thanks to a collaboration between luxury kitchen specialist Martin Moore and Henry Prideaux.

Colour and clever detail elevate the Martin Moore kitchen, which was designed by Henry Prideaux, above the purely functional.
(Image credit: WOW!house)

And in between? There’s Nicky Haslam’s appositely named Legend Room, Vanessa Macdonald’s happy marriage of classic and contemporary and the gem that is the bathroom designed by Barlow & Barlow for Drummonds.

Nicky Haslam and Colette van den Thillart in their Legend Room.
(Image credit: Milo Brown)

The Drummonds bathroom by Barlow & Barlow.
(Image credit: WOW!house)

As well as the breadth, there is also the fathomless depth to consider; the almost imperceptible details that combine to create a whole that is infinitely greater than a sum of the parts.

The House of Rohl bathroom by Studio Mica
(Image credit: WOW!house)

There are lots of them here; the sinuous curves of the shower surround in the Drummonds bathroom, the braid-edged linen that forms canopies that hang above the pair of single beds in the de Le Cuona bedroom by Christian Bense, the flatweave Christopher Farr rug that mimics wood grain in De Gournay’s Morning Room by Waldo Works and Simon Orrell’s relief panels in the Martin Moore kitchen designs by Henry Prideaux.

Colour and clever detail elevate the Martin Moore kitchen, which was designed by Henry Prideaux, above the purely functional.
(Image credit: WOW!house)

The WOW!house is more than a source of inspiration. It’s a demonstration of how and why interior design, of all creative endeavours, is not only one of the most multifaceted, it is also the one that has the capacity to transform our experience of our daily lives.

The Drawing Room designed by Vanessa Macdonald for Melissa Wyndham combines classic comfort with contemporary art
(Image credit: WOW!house)

Recognition of this fact is this year’s charity partner, TP Caring Spaces, which was launched by the interior designers Bunny Turner and Emma Pocock, who are using their design expertise to transform utilitarian therapy and respite-care spaces into havens for carers and patients.

WOW!house is open until July 6, Monday–Saturday, from 10am, with last entry 5.30pm. Individual tickets cost £20, with two or more tickets for £16 each on weekdays. There is a 2-for-1 offer on Saturdays, when tickets cost £20. Student tickets are £10. For more details and to buy tickets, visit www.dcch.co.uk

Photo credits — Interiors photography: James McDonald Photography; Portrait: Milo Brown Photography

The convivial Dining Room by Martin Hulbert and Jay Grierson
(Image credit: WOW!house)

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Giles Kime
Giles Kime is Country Life's Executive and Interiors Editor, an expert in interior design with decades of experience since starting his career at The World of Interiors magazine. Giles joined Country Life in 2016, introducing new weekly interiors features, bridging the gap between our coverage of architecture and gardening. He previously launched a design section in The Telegraph and spent over a decade at Homes & Gardens magazine (launched by Country Life's founder Edward Hudson in 1919). A regular host of events at London Craft Week, Focus, Decorex and the V&A, he has interviewed leading design figures, including Kit Kemp, Tricia Guild, Mary Fox Linton, Chester Jones, Barbara Barry and Lord Snowdon. He has written a number of books on interior design, property and wine, the most recent of which is on the legendary interior designer Nina Campbell who last year celebrated her fiftieth year in business. This Autumn sees the publication of his book on the work of the interior designer, Emma Sims-Hilditch. He has also written widely on wine and at 26, was the youngest ever editor of Decanter Magazine. Having spent ten years restoring an Arts & Crafts house on the banks of the Itchen, he and his wife, Kate, are breathing life into a 16th-century cottage near Alresford that has remained untouched for almost half a century.