Country mouse: BOGOF is bad for us

As supermarkets compete to make us buy more than we need with buy one, get one free offers, we are in the midst of conflicting food crises

Country mouse, Country Life magazine
country mouse new

Britain has several food crises going on at the same time, but what seems extraordinary is that they contradict each other.

We now import about 40% of our food, where once we were self sufficient; the world's population is soaring and its ability to feed itself is becoming more and more tested, with regular famines leading to food riots where crops fail; the numbers of honey bees and other pollinators are crashing; adverse weather continues to play havoc with the harvests and, yet, Britain's population has never been so obese. We waste an estimated third of all the food we buy and the food that we do consume often contains too much salt and sugar.

It is difficult to make sense of this. However, it appears that the number of supermarkets in Britain has now reached saturation point. This is borne out in their flat year-on-year growth figures and means that all they can do is compete for market share- hence, the world of BOGOF (buy one, get one free).

This encourages both wastage and over indulgence. My local market town, Petersfield, has a population approaching 14,000, but manages to fit in a Waitrose, Morrisons, Lidl, M&S and two Tescos. It's no wonder that they're competing to persuade us to buy more, but at what cost to the planet and ourselves?

* Subscribe to Country Life and save

* Follow Country Life magazine on Twitter

Country Life

Country Life is unlike any other magazine: the only glossy weekly on the newsstand and the only magazine that has been guest-edited by HRH The King not once, but twice. It is a celebration of modern rural life and all its diverse joys and pleasures — that was first published in Queen Victoria's Diamond Jubilee year. Our eclectic mixture of witty and informative content — from the most up-to-date property news and commentary and a coveted glimpse inside some of the UK's best houses and gardens, to gardening, the arts and interior design, written by experts in their field — still cannot be found in print or online, anywhere else.