In addition, Hancocks London also follows time-honoured traditions and meticulously hand crafts a selection of signet rings, one of the oldest and most traditional types of jewellery known. These rings are all ‘seal engraved’ which is a very specific style of engraving whereby the image and lettering is carved very deeply and in reverse.
In 2024 it expanded, moving from Mayfair’s Burlington Arcade to a renovated Georgian townhouse on St James Street in St James’s. The decision to expand into its new premises was driven by a desire to return to the business’s roots. Managing director of Hancocks London, Guy Burton explained: “Throughout our history, Hancocks has served as a distinguished jeweller and manufacturer. In 1849, we were originally the House of Hancocks, known for manufacturing jewellery, important silverware and the like for clients including royalty, heads of state, and the great and the good. In 1916, we went on to become more of a shop and, post war, continued selling vintage jewellery, and signed jewellery, while also still making our own designs. As we now move forward, it feels both authentic and deeply meaningful that we go back to being what we were originally known as: one of the world’s foremost independent jewellery houses.”
With its rich legacy, including four Royal Warrants awarded, Hancocks has long been a destination for discerning clientele, seeking the finest in bespoke jewellery and exceptional service. Now, the jeweller can share its unique and historic story in its new Georgian townhouse premises and showcase its full collection for the first time in decades.
Burton said: “Our new premises represents the modern Hancocks of today while acknowledging our historic roots. It is four times bigger than our previous space and we have been able to reimagine the customer journey and are now able to offer a bespoke and intimate experience befitting of our jewels.”
With a focus on comfort, ample space, and the freedom to explore jewellery at leisure – clients will be able to explore their jewellery interest, and discover more about a particular piece in the process. By eschewing traditional retail counters, clients can immerse themselves fully in the world of fine jewellery, roam freely, and enjoy a friendly gallery-like experience.
Hancocks’ new premises boasts five floors and features a prominent window frontage looking out onto the iconic St James’s Street.
